EGO FORMALITY is a brand of men's and women's clothing created in 2021 by Regina and Egor, a tandem of lovers in this world. People served as inspiration, we were lucky enough not just to travel and see the world from the point of view of a tourist, and to join the life of local residents and experience their culture. Our philosophy and belief is that, that the world is abundant and there is a place for everyone. What this place will be and what you will be, depends only on you. We show different ways of people, in poverty and luxury, in awareness and unconsciousness. With the help of fine art, we create paintings that reveal the philosophy of the brand. We came into this world naked and you choose what to wear.